Maruti Suzuki launches ‘Ertiga’ Limited Edition
The compact MPV ‘Ertiga’ (means Swift with three rows in Indonesian language) was first launched in 2012, first in India and then in Indonesia. In the Indian market it competed with cars like- Mahindra Xylo, Tata Sumo Grande, and Toyota Innova. It was based on the Suzuki Swift platform and powered by a K-Series petrol/ Fiat Multijet engine. This month (July 2014) Maruti Suzuki took the decision to introduce the car for the export market. It also launched a limited edition version of the ‘Ertiga’ to celebrate the sale of 1.50 Lakh units in India. The limited edition model will be available with petrol, diesel as well as CNG powertrain.
Maruti Suzuki released an official statement saying, “This is in line with the company’s vision to offer product differentiation to customers who aspire for features over and above the product strengths of high fuel efficiency, interior comfort, ease of driving and flexi seating,”. Manohar Bhat, VP of marketing, Maruti Suzuki India said: “The new Ertiga Limited Edition, with a sleek chrome grille, plush interiors, aesthetically designed spoilers with classy body graphics and decals is a tasteful product…The additional features on the Ertiga Limited Edition highlight the company’s focus on product differentiation for the customer…Limited editions help us strengthen the brand and enhance the overall appeal of the car… Overall, we have sold over 150,000 units in domestic market. Ertiga was the fastest to achieve this milestone in B segment. Customers have appreciated the Ertiga for its compact size, contemporary looks, ergonomic design and the flexibility of 5+2 seating.”
The models will come with the new Pearl Blaze Blue body color option and the previously available superior white and silky silver metallic colors.
Other key features include:
- Sleek chrome front grille
- Rear Spoiler
- 10 Spoke Alloy Wheel
- Dual-Tone interiors with wooden trims
- Reverse Parking sensor
- Integrated Audio console
- Attractive Body graphics and Decals